The Heart of Milwaukee

We believe Milwaukee has never had a brighter future — and we want to prove it.

Illuminating Milwaukee’s Iconic Hoan Bridge

Our mission to Light The Hoan is a celebration of our city, its people, and its organizations, with a symbol of pride and unity.

Next Light Event

Why Light The Hoan?

The Bridge Is Iconic

The Daniel Hoan Memorial Bridge is one of Milwaukee's most iconic landmarks. We see it as an amazing opportunity for beautification in our city's landscape.

Economic & Social Benefits

Lighting projects from around the world have shown direct economic and citizen engagement benefits, and we believe Cream City could benefit from the same.

A Platform for pride

While lighting the bridge does not solve big issues such as poverty or segregation, it does offer a platform for building awareness and improving community pride.

A Symbol of Unity & Civic Pride

We believe every Milwaukee citizen should have the opportunity to play a part in Light the Hoan’s mission.

Help us shine a light on the positive stories about Milwaukee with dedications starting at just $25.

Community Engagements

There’s no question that Milwaukee’s transformation is steered in part by its amazing business community. Highlight the work of your employees and show your #MKEPRIDE with a corporate sponsorship or learn more about out initiative to create STEM opportunities for young people.