OUr Mission

To illuminate the Hoan Bridge in celebration of our city, its people, its social and cultural institutions, and its progress, with a symbol of unity and civic pride.

WHY LIGHT THE HOAN?

the hoan is iconic

The Daniel Hoan Memorial Bridge is one of Milwaukee's most iconic landmarks. Yet, we see it as a missed opportunity for beautification in our city's landscape.

Lighting projects from around the world have shown direct economic and citizen engagement benefits, and we believe Cream City could benefit from the same.

A platform for pride

While lighting the bridge does not solve big issues such as poverty or segregation, it does offer a platform for building awareness of these issues and improving community pride.

By dedicating a bulb, our supporters help us "shine a light" on the amazing individuals and the good work being done right here in Milwaukee.

LEARN MORE

OUR FUNDRaISING GOALS

Crowdfunding Effort

We believe every Milwaukee citizen should have the opportunity to play a part in Light the Hoan's mission.

Help us shine a light on the positive stories about Milwaukee with dedications starting at just $25.

DONATE NOW

Corporate Giving

There's no question that Milwaukee's transformation is steered in part by its amazing business community.

Highlight the work of your employees and show your #MKEPRIDE with a corporate sponsorship.

BEHIND THE BULB:
SHINING A LIGHT ON MILWAUKEE'S POSITIVE STORIES

Every day, positive stories that illustrate love, home and resilience go untold. We share a few here.

Behind the Bulb Episode 001 - Jeff Klugiewicz

BMX biking took Jeff Klugiewicz out of Milwaukee and overseas where he took to the course in countless BMX competitions.
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Now, Kluegiewicz is back in his hometown and using his talents to tell stories. See how his travels and hometown pride have helped fuel his creativity.

Behind the Bulb Episode 002 - Paint it forward

Painting it Forward duo, Benjamin Stark and Chacho Lopez, are behind several notable murals in Milwaukee, including those at Nomad on Nacional, but the team has a portfolio of wall art all over the world.

See More Episodes

Light the hoan

news

Jul

Group Revs up its public crowdsourcing campaign

FUNDRAISING

Just over a month after our amazing kick-off event, Light the Hoan is revving up our engines to take us all the way through summer — with some help from House of Harley.

Aug

50K Grant from we energies foundation brightens light the hoan's efforts

fundraising

Summer is in full swing in Milwaukee and when we’re not soaking up the sun, or attending one of our favorite festivals, we're busy shining a light on our project. So, we’re especially excited this month to announce that we’ve received a $50,000 grant from the We Energies Foundation that is sure to energize fundraising throughout the season.

Sep

Light the Hoan 'tees up" with iconic homegrown fashion brand

NEWS

Light The Hoan is excited to announce its latest collaboration with the city's iconic and homegrown fashion brand, MilwaukeeHome! The comfy tees and other fresh gear have become a ubiquitous marker of hometown pride.

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The Blog

Light the hoan

Bridging community, one light at a time

Dedicate a bulb

what we do