About Light The Hoan

An initiative created from a deep love of Milwaukee, WI

Passion, Dedication, and a Deep Love of Milwaukee

We’re a collective of local business and civic leaders who have joined forces to illuminate the Daniel Hoan Memorial Bridge.

Light The Hoan is a symbol of pride and unity for the city of Milwaukee, Wisconsin.

Hoan Group Initiatives

code the hoan

Code The Hoan was founded to create unique STEM education opportunities for local students using the bridge lights as a platform.

bulb dedications

Bulb dedications provide a way for the community to get involved and support our community engagements.

Custom Light shows

Sponosred light shows are a platform for companies and organizations to raise awareness and support Milwaukee.

Meet The Team

Headshot of Michael Hostad

Michael Hostad

GROUP CO-FOUNDER & EXECUTIVE DIRECTOR AT THE COMMONS, GREATER MILWAUKEE COMMITTEE

Headshot of Ian Abston

Ian Abston

GROUP CO-FOUNDER & URBAN ALCHEMIST AT WIRED PROPERTIES

Headshot of Lori Richards

Lori Richards

PARTNER, PRESIDENT AT MUELLER COMMUNICATIONS

Headshot of Greg Marshall

Greg Marshall

CHIEF STORYTELLER AT CI DESIGN, INC.

Headshot of Keely Smith

Keely Smith

ASSOCIATE, DIGITAL CAMPAIGN ANALYST AT MUELLER COMMUNICATION

Headshot of Marleigh Petras

Marleigh Petras

SOCIAL MEDIA SPECIALIST

Inspired by Lighting Projects Around The World

“Light is swiftly becoming one of the most powerful tools to breathe new life into cities
and to initiate a new era of urban design.”

BAY BRIDGE | SAN FRANCISCO, CALIFORNIA

BIG FOUR BRIDGE | LOUISVILLE, KENTUCKY

LIGHT THE BRIDGE PROJECT | EDMONTON, CANADA

LONDON BRIDGES | LONDON