About Light The Hoan

An initiative created from a deep love of Milwaukee, WI

Passion, Dedication, and a Deep Love of Milwaukee

We’re a collective of local business and civic leaders who have joined forces to illuminate the Daniel Hoan Memorial Bridge.

Light The Hoan is a symbol of pride and unity for the city of Milwaukee, Wisconsin.

Hoan Group Initiatives

code the hoan

Code The Hoan was founded to create unique STEM education opportunities for local students using the bridge lights as a platform.

bulb dedications

Bulb dedications provide a way for the community to get involved and support our community engagements.

Custom Light shows

Sponosred light shows are a platform for companies and organizations to raise awareness and support Milwaukee.

Meet The Team

Erika Smith

EXECUTIVE DIRECTOR AT LIGHT THE HOAN

Headshot of Michael Hostad

Michael Hostad

BOARD PRESIDENT; SOCIAL INNOVATION VP AT FORK FARMS

Headshot of Ian Abston

Ian Abston

BOARD VICE PRESIDENT; PRESIDENT OF THE HOAN GROUP AND FOUNDER OF FORWARD 48

Headshot of Lori Richards

Lori Richards

BOARD TREASURER; PRESIDENT AT MUELLER COMMUNICATIONS

Headshot of Greg Marshall

Greg Marshall

BOARD SECRETARY; CHIEF STORYTELLER AT CI DESIGN, INC.

Jhawn Newman

BOARD DIRECTOR; VP OF SYSTEM CENTERS AT SIGNIFY

Inspired by Lighting Projects Around The World

“Light is swiftly becoming one of the most powerful tools to breathe new life into cities
and to initiate a new era of urban design.”

BAY BRIDGE | SAN FRANCISCO, CALIFORNIA

BIG FOUR BRIDGE | LOUISVILLE, KENTUCKY

LIGHT THE BRIDGE PROJECT | EDMONTON, CANADA

LONDON BRIDGES | LONDON