Light the Hoan is a collective of local business and civic leaders who have joined forces to illuminate the Daniel Hoan Memorial Bridge. The lights on the bridge have become a cultural and beacon for the city’s residences since they first lit in October 2020. The lights are used to create awareness for local non-profits, provide valuable tech and creative experience for Milwaukee’s young professionals, and serve as a source of pride for the people of Milwaukee.
Click the Dedicate a Bulb page.
Select your donation amount. Be sure to check out all of the Hoan gear that is available at different donation levels!
Checkout and fill out your shipping information and billing information. Be sure to follow the steps on the checkout page to submit your dedication!
Review your dedication to make sure everything is correct.
Receive your order confirmation and printable dedication certificate via email.
View your dedications on the Find Your Bulb page. Please allow 2-3 hours after you’ve dedicated for your dedication to appear on the page.
If purchased, you will receive any items ordered via postal mail.
When donating, please allow 1-2 weeks for your items to arrive by the US Postal Service; our local vendors are hard at work to make sure each order arrives safely.
Dedications can be viewed online on our website, under the Find Your Bulb page. Please allow 2-3 hours after you’ve submitted, for your dedication to appear on the page.
Please be sure to review your dedication thoroughly before submitting, as the editing process will increase the amount of time it takes to receive your dedication. For edits, please contact us via the form on our Contact page.
To view the upcoming schedule for the Hoan Bridge Lights, please visit our regularly updated Light Schedule page.
Our crowdfunding goal is $1.5M. The overall project cost is estimated between $4M and $5.5M. The exact cost will be determined as we finalize our global search for design proposals from lighting companies later this year.
The monies raised from both the public and private fundraising campaigns will go toward installing thousands of computer-controlled LED lights to illuminate the Hoan Bridge. A portion of the funds will also be put into a reserve fund to provide for regular bridge maintenance up to 10 years.
While we’re pretty stoked about lighting up Milwaukee’s skyline, we believe harnessing as many positive stories as possible has the power to spark cultural and economic changes. With every light bulb representing a positive Milwaukee story, we not only see lighting the bridge as an Instagram-worthy opportunity to bring more beauty and value to downtown– but also as a symbolic representation of “bridging Milwaukeeans together.” Municipalities across the country have used similar bridge lighting initiatives to revitalize waterfronts and to create new centers for community-building activities and engagement.
We believe telling the positive stories emerging from Milwaukee has powerful value. By hosting these stories on the Light the Hoan website and sharing them throughout the local media, we’ll be promoting stories that highlight the city’s positive, diverse and inclusive relationships. We also believe these stories can serve as a catalyst for even more citywide partnerships, initiating connections and change for further community impact.
Gifts for the purpose of lighting the Hoan Bridge will be managed by the Greater Milwaukee Committee, the administrator of the Hoan Bridge Lighting Fund, which is a 501(c)(3) organization. The fund is a charitable fund and donations to it are tax deductible to the extent allowed by law.