National Metastatic Breast Cancer Awareness Day
Last year the #LightUpMBC Campaign generated over $330,000 for non-profit METAvivor Research and Supportto fund stage IV metastatic research grants. The grants awarded were announced here:Grants Awarded | METAvivor. Metastatic breast cancer, also known as Stage 4 breast cancer, occurswhen the cancer spreads beyond the breast and there is currently no cure. Pinkis symbolic of early stage breast cancer but is not inclusive of Stage 4, whichled METAvivor to create the tri-color ribbon. Green represents renewal, hope and immortality; teal symbolizeshealing and spirituality and a thin pink-ribbon overlay signifies metastaticcancer that originated in the breast.
98% of all breast cancer deaths are aresult of metastatic breast cancer. Over 220 landmarks will illuminate to honor the 115lives lost to MBC every day in the U.S. alone. Please view this #LightUpMBC_Live_Highlight_Reel to see the creativity of landmarksinvolved and breadth of the campaign. Alandmark in every state in the U.S. participated last year, as well as severalcountries around the world. Press coverage includedNY1,News12,Glamour Magazine and many more. For 2022, this will againculminate in a virtual broadcast called #LightUpMBCLive the evening of October 13th at 9 p.m. ET onMETAvivor.org/LightUpMBC as well as on YouTube and Facebook @METAvivor.