WMSE 40th Anniversary Celebration
WMSE 91.7FM celebrates its 40th anniversary in 2021. With its all-volunteer DJ staff and free-format programming, WMSE is part of the very fabric that makes up Milwaukee’s rich musical tapestry. Celebration events are planned throughout the year, kicking-off March 17 when WMSE switches its programming to 1981. A week of special programming will follow, including the Hoan Bridge being lit in WMSE’s colors on March 20th.
WMSE’s roots go back to 1922 when a broadcasting license was issued for WIAO to the “School of Engineering of Milwaukee” and the Wisconsin News newspaper, which was owned by Hearst Corporation. A few years later the station changed frequency and call letters, and became known as WSOE. Another frequency and call letter change occurred, this time to WISN. A series of moves, locations, purchases, call letter changes, and responsibilities occurred over the following decades. And finally, on March 17, 1981, WMSE as we know it today, was born and began broadcasting from MSOE’s Krueger Hall as opposed to the basement of MSOE’s Margaret Loock Residence Hall.